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UX research and design toolkit covering persona generation, journey mapping, usability testing, and research synthesis. Use for user research, persona creation, journey mapping, or design validation.

UI design system toolkit covering design tokens, component documentation, responsive calculations, and developer handoff. Use for creating design systems, maintaining visual consistency, or facilitating design-dev handoff.

Translate product specs (PRDs, user stories) into a ship-ready repo plan: ticket decomposition, branch strategy, and PR sequencing. Use when breaking a PRD into tickets or designing the branch/PR sequence.

Translate one internal roadmap into audience-appropriate formats with confidence-band discipline. Use when preparing a roadmap readout, tailoring it for an exec, customer, eng, or sales audience, or auditing over-promise risk.

Synthesize raw user research (interviews, surveys, tickets) into themed findings and decision-ready briefs. Use when synthesizing user interviews, building a findings brief, or communicating research to stakeholders.

Strategic product leadership toolkit for Head of Product including OKR cascade generation, market analysis, vision setting, and team scaling. Use for strategic planning, goal alignment, competitive analysis, and organizational design.

Product manager toolkit covering RICE prioritization, customer interview analysis, PRDs, and discovery frameworks. Use for feature prioritization, user research synthesis, requirement documentation, or product strategy.

Product design across UI/UX, design systems, prototyping, and user research. Use when creating user journey maps, building wireframes, defining design tokens and component systems, planning usability tests, or establishing design principles.

Product analytics for instrumenting products, defining metrics, and building retention funnels. Use when designing a metric tree, instrumenting a feature, auditing instrumentation, defining a North Star, or building an analytics roadmap.

Apple Human Interface Guidelines expert across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. Use when designing or reviewing an Apple-platform app, auditing for HIG compliance, picking native components, or validating accessibility.

Synthesize a week of inputs (calendar, tasks, journal, OKR check-ins) into a structured review with wins, learnings, blockers, and next-week priorities. Use for a Friday/Sunday weekly review, GTD review, or OKR check-in.

Tailor a resume to a job description by extracting keywords, scoring match, and rewriting bullets for impact. Use when applying to a role, optimizing for ATS keyword match, or customizing a cover letter.

Turn reflection into decisions by scoring predictions against outcomes and tracking whether commitments held. Use when running a quarterly review, scoring forecast calibration, or reflection keeps producing notes instead of change.

Classify a batch of emails into action categories (reply now, reply later, archive, delete, unsubscribe) and surface unsubscribe candidates. Use after a busy week, running inbox zero, or triaging email overload.

Protect, design, and measure focused work — block defence, session structure, interruption budgets, and deep-work ratio. Use when the calendar is fragmented, focus blocks keep getting eaten, or output has stalled.

Build a trusted capture-and-triage front door so no commitment lives in your head. Use when open loops keep slipping, an inbox has become a backlog, or vague notes never turn into action.

This skill should be used when the user asks to "analyze tweets", "grow on Twitter", "build Twitter threads", "optimize X posting schedule", "track follower growth", "improve tweet engagement", or "create a Twitter content strategy".

This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video production", or "build a YouTube strategy".

Strategic social media management for B2B SaaS: platform selection, content pillars, editorial calendars, community engagement, and crisis response. Use when building social strategy, planning content calendars, or conducting social audits.

Social media campaign analysis and performance tracking that calculates engagement rates, ROI, and cross-platform benchmarks. Use for analyzing social performance, calculating engagement rate, or measuring campaign ROI.

Create social media content across LinkedIn, Twitter/X, Instagram, TikTok, and Facebook with platform formats, hook formulas, and content pillars. Use when creating social posts, planning calendars, or writing LinkedIn posts and threads.

Information architecture, URL hierarchy, internal linking strategy, navigation design, and silo structure for websites. Covers architectural audits, new site planning, crawl equity optimization, and topic cluster mapping.

Technical SEO auditing covering crawlability, indexation, Core Web Vitals, on-page optimization, and competitive gaps, with an 85-point checklist and remediation plans. Use when auditing technical SEO or diagnosing indexation issues.

Structured data implementation, validation, and optimization. Covers JSON-LD patterns for 20+ schema types, rich snippet eligibility, AI search visibility, Knowledge Graph optimization, and CMS-specific deployment guides.

Programmatic page generation at scale using template-based SEO and data pipelines: keyword pattern mining, template architecture, and indexation for 100-100K+ pages. Use when building SEO pages at scale or scoping a programmatic SEO build.

Plan, execute, and optimize paid ad campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok, covering targeting, budget, bid strategies, and retargeting. Use when running PPC campaigns, setting up ad accounts, or optimizing ROAS/CPA.

Apply behavioral psychology, cognitive biases, and 70+ mental models to marketing for conversion optimization, pricing, copy, and campaigns. Use for persuasion, behavioral science, why people buy, consumer behavior, or neuromarketing.

Central marketing operations hub for MarTech stack, automation, attribution, campaign orchestration, and skill routing. Use when routing marketing questions, orchestrating multi-skill campaigns, or managing the MarTech stack and automation.

Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth. Use when brainstorming marketing ideas, planning growth strategies, or ideating campaigns.

Create and maintain the foundational context doc (positioning, ICP, competitive landscape, brand voice, customer language) that other marketing skills read first. Use when setting up context, defining the ICP, or setting brand voice.

Plan and execute product launches and feature announcements: phased plans (alpha, beta, GA), channel strategy, Product Hunt playbooks, and post-launch momentum. Use when launching a new product or feature, or planning a Product Hunt launch.

Build email template systems with React Email or MJML: responsive layouts, dark mode, multi-provider sending, and spam score optimization. Use when setting up transactional email, building email design systems, or debugging deliverability.

Design and write email automation sequences (welcome/onboarding, nurture, re-engagement, trial expiration, sales) for SaaS and B2B, with subject lines, copy, CTAs, and timing. Use when building drip campaigns or designing lifecycle email.

Write persuasive marketing copy for homepages, landing, pricing, feature, and product pages using headline formulas, CTA frameworks, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, or conversion copy.

Systematic copy editing through focused passes (the Seven Sweeps Framework) covering clarity, voice, proof, specificity, and friction removal. Use when editing marketing copy, reviewing drafts, polishing content, or proofreading.

Plan content strategy: content pillars, audience research, topic clustering, funnel mapping, and content audits. Use when deciding what content to create, building a content calendar, planning topic clusters, or finding content gaps.

Full content production pipeline from blank page to publish-ready piece: research, briefs, drafting, SEO, readability, and editorial gates. Use when writing blog posts, articles, guides, or long-form content end-to-end at scale.

Transform AI-generated content into human-sounding writing via AI pattern detection, rhythm restoration, and authenticity scoring. Use when content sounds robotic, uses AI cliches, or the user wants to humanize or fix AI writing.

Create SEO-optimized marketing content with consistent brand voice, using a brand voice analyzer, SEO optimizer, and content frameworks. Use when writing blog posts, creating social content, or analyzing brand voice.

Write and optimize B2B cold email outreach sequences that get replies, covering personalization, follow-up cadence, deliverability, and compliance. Use when writing cold outreach, prospecting/SDR emails, or building outbound sequences.

Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization

Build and enforce brand identity systems: visual identity, voice and tone, typography, color, and cross-channel consistency. Use when creating style guides, defining brand voice, auditing brand consistency, or setting visual standards.

App Store Optimization toolkit for researching keywords, optimizing metadata, and tracking mobile app performance on Apple App Store and Google Play Store.

End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy. Use when building a tracking plan, debugging missing events, setting up GTM, or auditing existing analytics.

Optimize content to rank in AI search engines (AI Overviews, Perplexity, ChatGPT) via generative engine optimization (GEO), citability audits, and schema markup. Use when optimizing for AI search, generative search, or LLM visibility.

Answer Engine Optimization (AEO): optimize content to be cited by LLMs (ChatGPT, Claude, Perplexity, Gemini) in their answers. Use when designing content for LLM citation, auditing citability, or structuring Q&A schema.

Design ad creative across Google, Meta, LinkedIn, Twitter/X, and TikTok with platform format specs, headline formulas, and A/B testing. Use when writing ad copy, generating headline variations, creating ad sets, or validating creative.

Design and analyze A/B tests: sample size, test duration, and statistical significance for conversion experiments. Use when setting up an A/B test, calculating sample size, designing an experiment, or analyzing results.

Pre-publication quality gate for authored Markdown — heading structure, on-disk link resolution, readability, accessibility, terminology. Use when reviewing docs before publishing, wiring a docs CI gate, or auditing a Markdown corpus.

Convert authored markdown into a polished self-contained HTML document with a table of contents, numbered figures and tables, cross-references, footnotes, and print-ready CSS. Use when publishing a report, whitepaper, or memo.

Design tokens, light/dark theming, and WCAG contrast validation for HTML documents and decks, compiled into one inlinable CSS bundle. Use when theming a report or deck, auditing contrast, or fixing dark-mode color drift.

Deep clause-by-clause NDA review from Recipient or Discloser perspective. Produces issue log with redlines, fallbacks, rationales, owners, deadlines. Use when reviewing NDAs for negotiation or approval.

Structured legal risk assessment with 5x5 Severity x Likelihood matrix. Use for risk scoring, risk registers, escalation decisions, and risk memos.

This skill should be used when the user asks to "calculate MRR", "analyze churn", "compute SaaS metrics", "do cohort retention analysis", "calculate LTV or CAC", "evaluate unit economics", or "track subscription revenue growth".

Performs financial ratio analysis, DCF valuation, budget variance analysis, and rolling forecast construction for strategic decision-making

This skill should be used when the user asks to "screen investments", "analyze a portfolio", "evaluate investment opportunities", "run due diligence", "assess investment risk", "calculate ROI", or "diversify portfolio holdings".

Author, lint, and publish skill packages that satisfy the library authoring standard. Use when creating a new skill, reviewing a skill PR, or fixing one that never activates.

This skill should be used when the user asks to "analyze logs for threats", "detect suspicious activity", "scan for brute force attempts", "identify injection attacks", or "audit access patterns for anomalies".

This skill should be used when the user asks to "analyze Terraform modules", "scan IaC for security issues", "review Terraform configurations", "check infrastructure code for misconfigurations", or "audit cloud resources".

Evaluate and compare technology stacks with TCO analysis, security assessment, and ecosystem health scoring. Use when comparing frameworks, calculating total cost of ownership, assessing migration paths, or analyzing ecosystem viability.