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Use when someone wants to grow reach through comments, replies, groups, or outreach on LinkedIn — a commenting roster, a connection request note, a DM or InMail, a networking plan, or a check on whether their outreach volume is safe. Triggers on "who should I engage with", "write a connection request", "cold DM", "LinkedIn outreach", "networking strategy", "how many invites can I send". Builds a weekly comment roster inside a real time budget, assembles one message at a time and refuses templates, and caps volume against LinkedIn's limits. Nothing is ever sent.

Use when someone wants to write, edit, or lint a LinkedIn post — a story, how-to, opinion piece, carousel script, video script, or poll — or wants an article, talk, or transcript repurposed into posts. Triggers on "write a LinkedIn post", "is this hook any good", "review my post", "turn this into LinkedIn posts", "carousel", "what format should this be". Lints posts 0-100 on mechanics, hook, integrity, and accessibility; picks the format the material actually supports; and splits long sources into standalone units with a reuse ledger.

Use when someone wants to understand their own LinkedIn numbers — which posts worked, why reach dropped, whether a pattern is real, or how to test a hypothesis. Triggers on "why did my reach drop", "what's working on my LinkedIn", "analyze my posts", "do carousels do better for me", "should I test this", "LinkedIn analytics". Reads your own exported post data, reports medians and outlier bands, tests candidate patterns against a permutation null, and sizes a real experiment — refusing to conclude anything below 10 posts.

Generates a premium single-page HTML landing page with 3D CSS animations, GSAP scroll effects, and mouse-parallax depth. Forcing intake (product + elevator pitch, audience register, brand overrides, tone) locks down positioning before any copy or markup is written, so the page reflects the actual product rather than generic boilerplate. Use whenever the user says 'landing for X', 'create a landing page', 'build a landing page', 'make a landing page for X', 'I need a web page for Y', or provides product/service details and wants a polished website. Also triggers on 'promotional page', 'product page', 'one-pager', 'web presence', 'sales page'. Outputs a single self-contained HTML file (Claude Code) or HTML artifact (Claude.ai). Supports configurable brand colors via CSS custom property overrides.

X/Twitter growth engine for building audience, crafting viral content, and analyzing engagement. Use when the user wants to grow on X/Twitter, write tweets or threads, analyze their X profile, research competitors on X, plan a posting strategy, or optimize engagement. Complements social-content (generic multi-platform) with X-specific depth: algorithm mechanics, thread engineering, reply strategy, profile optimization, and competitive intelligence via web search.

When the user wants to plan, promote, run, or improve a webinar or virtual event to generate and convert demand. Use when the user mentions 'webinar,' 'virtual event,' 'online event,' 'live demo,' 'virtual summit,' 'workshop,' 'masterclass,' 'fireside chat,' 'roundtable,' 'registration funnel,' 'show-up rate,' 'attendance rate,' 'webinar promotion,' 'webinar follow-up,' or 'on-demand webinar.' Also use when they have a webinar that isn't converting — low registrations, low show-up, or attendees who don't buy — and want to diagnose and fix it. Covers the full funnel: registration, promotion, show-up, live engagement, live-to-close, and post-event nurture. Distinct from launch-strategy (full product launches) and email-sequence (lifecycle nurture) — this is the end-to-end webinar/event motion. NOT for in-person field events logistics, and NOT for generic lifecycle email (use email-sequence).

When the user wants to develop social media strategy, plan content calendars, manage community engagement, or grow their social presence across platforms. Also use when the user mentions 'social media strategy,' 'social calendar,' 'community management,' 'social media plan,' 'grow followers,' 'engagement rate,' 'social media audit,' or 'which platforms should I use.' For writing individual social posts, see social-content. For analyzing social performance data, see social-media-analyzer.

When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).

When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.

When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.

When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture).

When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.

Turns marketing prompts into tested, versioned production assets: A/B prompt evaluation against structured test cases, immutable prompt version history with diffs, ready-to-use marketing prompt templates (ad copy, email campaigns, social posts, landing pages, SEO meta), and an LLM-governance playbook for marketing teams (claim discipline, disclosure rules, human-review gates). Use when a marketing team relies on AI-generated content and needs prompt quality to be measurable and safe — or when the user mentions 'prompt engineering,' 'improve my prompts,' 'prompt templates,' 'prompt versioning,' 'AI content workflow,' or 'AI governance for marketing.'

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.

Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy. Use when building a pricing model from scratch, redesigning existing pricing, planning a price increase, or improving a pricing page. Trigger keywords: pricing tiers, pricing page, price increase, packaging, value metric, per seat pricing, usage-based pricing, freemium, good-better-best, pricing strategy, monetization, pricing page conversion, Van Westendorp. NOT for broader product strategy — use product-strategist for that. NOT for customer success or renewals — use customer-success-manager for expansion revenue.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Deprecated redirect skill that routes legacy 'content creator' requests to the correct specialist. Use when a user invokes 'content creator', asks to write a blog post, article, guide, or brand voice analysis (routes to content-production), or asks to plan content, build a topic cluster, or create a content calendar (routes to content-strategy). Does not handle requests directly — identifies user intent and redirects to content-production for writing/SEO/brand-voice tasks or content-strategy for planning tasks.

Suggest, pick, or vet a business, startup, or product name that stays true to the founder's cultural origin while working professionally in the markets they want to sell into. Use when someone is naming a company, brand, or product and cares about how it lands across languages and regions — for example a name that sounds right at home but might read oddly to English speakers, or an authentic name they want to check before committing. Trigger this for any request about choosing a business name, checking if a name "works" abroad, spotting bad meanings in other languages, or making a name sound trustworthy in a specific market — even if the person doesn't say the word "skill".

When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.

Discover, find, compare, audit, repair, adapt, and design repeatable AI-agent loops with explicit triggers, actions, verification, stopping conditions, guardrails, and handoffs. Use when a user asks to analyze a codebase for potential loops, mine coding-thread history for work done more than once, turn repeated engineering work into a loop, find or recommend a published loop, create a recurring agent workflow or automation cadence, turn an outcome into a bounded copy-ready loop, or review an existing loop for weak checks, unsafe authority, unbounded repetition, stale state, or unclear stopping behavior.

Knowledge base from "Spinning Up in Deep RL" by Joshua Achiam (OpenAI, MIT-licensed). Use when applying Achiam's frameworks for RL fundamentals and MDPs, the model-free algorithm taxonomy, policy gradient derivations, the six reference algorithms (VPG, TRPO, PPO, DDPG, TD3, SAC), debugging silently-failing RL code, or running rigorous multi-seed RL experiments.

Use when the user asks to design a RAG pipeline, choose a chunking strategy or embedding model, pick a vector database, or evaluate retrieval quality (precision@k, recall@k, NDCG). Examples: 'design a RAG system for our docs', 'what chunk size should I use for this corpus', 'evaluate my retriever against ground truth'. NOT for general LLM cost tuning (use llm-cost-optimizer) or agent loops over retrieval (use agenthub).

Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

Manage local SEO for service-area businesses — appliance repair, HVAC, plumbing, cleaning, and any business that serves customers at their location. Use when the user wants to: audit Google Business Profile, generate neighborhood service area pages, check NAP consistency across directories, create LocalBusiness schema, or write review responses. Triggers: 'local SEO', 'Google Business Profile', 'GBP', 'service area page', 'NAP consistency', 'local citations', 'LocalBusiness schema', 'review responses', 'Google Maps ranking'. NOT for national SEO (use seo-audit). NOT for general schema (use schema-markup). NOT for AI answer-engine visibility (use aeo).

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.

Makes AI-generated content sound genuinely human — not just cleaned up, but alive. Use when content feels robotic, uses too many AI clichés, lacks personality, or reads like it was written by committee. Triggers: 'this sounds like AI', 'make it more human', 'add personality', 'it feels generic', 'sounds robotic', 'fix AI writing', 'inject our voice'. NOT for initial content creation (use content-production). NOT for SEO optimization (use content-production Mode 3).

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.

When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).

Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.

Analyzes campaign performance with multi-touch attribution, funnel conversion analysis, and ROI calculation for marketing optimization. Use when analyzing marketing campaigns, ad performance, attribution models, conversion rates, or calculating marketing ROI, ROAS, CPA, and campaign metrics across channels.

Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.

Answer Engine Optimization (AEO) skill — optimize content to be cited by AI language models (ChatGPT, Perplexity, Claude, Gemini, Mistral) as authoritative sources. Distinct from SEO — AEO optimizes for citation in LLM-generated responses, not search rankings. Use when planning content for AI-first search audiences, auditing existing content for E-E-A-T signals, tracking which pages get cited by which LLMs, or building a citation-friendly content strategy. Triggers — 'AEO audit', 'optimize for ChatGPT', 'get cited by Perplexity', 'LLM citation strategy', 'answer engine optimization', 'content for AI search', 'E-E-A-T audit'. Output is a markdown audit report (default) or JSON for pipeline integration. Stdlib-only Python tools.

When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.

When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.

Produce a rigorous, sector-relative, multi-factor fundamental analysis of a publicly listed company — Indian (NSE/BSE) or US/global. Use when the user asks to analyse, research, evaluate, or value a stock, ticker, or listed company; asks whether a business is fundamentally strong, cheap, or expensive; compares companies or benchmarks one against its sector; or mentions OPM, ROCE, ROE, ROIC, P/E, EV/EBITDA, free cash flow, NIM, GNPA, CASA, promoter holding or pledging. Use it for accounting-quality and forensic questions — "is the profit real", "why is profit rising but cash isn't", auditor qualifications, related-party concerns — which route to the forensic-only mode, and for IPOs and not-yet-listed companies — "should I apply to this IPO", DRHP/RHP or S-1 questions, price band, grey market premium — which route to the IPO mode. Use it even when the request sounds casual ("is Infosys any good?"). Do not use it for personalised investment advice, portfolio allocation, or trading signals.

SaaS financial health advisor. Use when a user shares revenue or customer numbers, or mentions ARR, MRR, churn, LTV, CAC, NRR, or asks how their SaaS business is doing.

Performs financial ratio analysis, DCF valuation, budget variance analysis, and rolling forecast construction for strategic decision-making. Use when analyzing financial statements, building valuation models, assessing budget variances, or constructing financial projections and forecasts. Also applicable when users mention financial modeling, cash flow analysis, company valuation, financial projections, or spreadsheet analysis.

Create new agent skills with proper structure, progressive disclosure, and bundled resources. Use when user wants to create, write, build, or author a new skill.

Design and write deterministic multi-agent workflow scripts (.js files in .claude/workflows/) for Claude Code's Workflow tool. Use when a user wants to build, create, author, scaffold, or run a custom Claude Code workflow, orchestrate sub-agents (fan-out, pipeline, loop, judge-panel), or automate a repeatable multi-step task across fresh-context agents.

Use for web scraping, crawling, document extraction, API parsing, or building validation-heavy data pipelines using Firecrawl or local Python scripts.

Terraform infrastructure-as-code agent skill and plugin for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. Covers module design patterns, state management strategies, provider configuration, security hardening, policy-as-code with Sentinel/OPA, and CI/CD plan/apply workflows. Use when: user wants to design Terraform modules, manage state backends, review Terraform security, implement multi-region deployments, or follow IaC best practices.

Run hypothesis tests, analyze A/B experiment results, calculate sample sizes, and interpret statistical significance with effect sizes. Use when you need to validate whether observed differences are real, size an experiment correctly before launch, or interpret test results with confidence.

Scan codebases for technical debt, score severity, track trends, and generate prioritized remediation plans. Use when users mention tech debt, code quality, refactoring priority, debt scoring, cleanup sprints, or code health assessment. Also use for legacy code modernization planning and maintenance cost estimation.

Use when the user asks to track technical changes, create change records, manage TC lifecycles, or hand off work between AI sessions. Covers init/create/update/status/resume/close/export workflows for structured code change documentation.

Use when the user asks to write SQL queries, optimize database performance, generate migrations, explore database schemas, or work with ORMs like Prisma, Drizzle, TypeORM, or SQLAlchemy.

Use when the user asks to write specs before code, define acceptance criteria, plan features before implementation, generate tests from specifications, or follow spec-first development practices.

Reference BASIC-tier skill used as a fixture by skill-tester. Counts words and characters and applies basic text transformations. Use when validating skill-tester itself or when you need a minimal, known-good skill layout to copy. Not a production skill.

Security audit and vulnerability scanner for AI agent skills before installation. Use when: (1) evaluating a skill from an untrusted source, (2) auditing a skill directory or git repo URL for malicious code, (3) pre-install security gate for Claude Code plugins, OpenClaw skills, or Codex skills, (4) scanning Python scripts for dangerous patterns like os.system, eval, subprocess, network exfiltration, (5) detecting prompt injection in SKILL.md files, (6) checking dependency supply chain risks, (7) verifying file system access stays within skill boundaries. Triggers: "audit this skill", "is this skill safe", "scan skill for security", "check skill before install", "skill security check", "skill vulnerability scan".